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Al Fajer

Al Fajer Information & Services (AFIS), was founded in 1975.

Trade Shows – the vital marketing mix!

Trade shows are important business events for all branches of industry, especially if it is held in any emerging markets.

Trade shows are the most cost effective tools for generating and maintaining customer relations. It also facilitates a highly targeted interface with customers by developing a two way communication channel.

Above all the BUYER is at your door step!

No wonder, trade shows have taken a central stage in a company’s marketing mix. Further, it has a direct impact on the host country’s economy by generating direct revenue for venue owners, hotels, transport/ aviation, besides uplifting the image of host City!


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